We started LeedAB because we kept meeting people who understood a problem deeply. They had spent years in an industry, won their customers' confidence, and could see a better way to work. What they lacked was a way to turn that into software people trust or pay for.
That's the role we play. Think of how a record gets made: the artist walks in with songs in their head, and a producer helps turn them into an album. Our partners bring the songs: the problems they've heard for years. We're the producers. Our engineers sit with them, shape the idea, and build alongside them until it is real software, for their own business or for their whole industry.
We've spent our careers building software that can't afford to break. Between us, we've built market intelligence and risk systems used by hedge funds and commodity trading firms, compilers at IBM, and AI at Microsoft. We bring that experience to everything we build, with AI at the core.
Each partner chooses how to work with us. Some own it outright, to run their own business, to sell, or both. Others pay nothing upfront: we build and run the software, they help shape it and lead sales, and LeedAB is paid a license fee from what customers pay.
Desk, our product for commodity trading firms, was built this way. A commodity markets expert saw a better way to run a trading desk; their understanding of the industry shaped the product, and we brought the design and engineering. We're here to help more experts do the same.
With love from NYC,Muiez & Mina
